Cultural dynamics and consumer behavior: An in-depth analysis of Chinese preferences for western imported products
School of Business, Nanjing University of Information Science & Technology, Nanjing, China.
Research Article
GSC Advanced Research and Reviews, 2024, 20(03), 158–167.
Article DOI: 10.30574/gscarr.2024.20.3.0345
Publication history:
Received on 11 August 2024; revised on 21 September 2024; accepted on 23 September 2024
Abstract:
In the ever-evolving society of global commerce, understanding consumer behavior is paramount, particularly demand for western products is growing around the world especially in China as Chinese consuming behaviors are rapidly changing, and recognizing the pivotal role it plays in the contemporary global market. With a focus on brand perception, product quality, and the impact of cultural factors, by dissecting these dynamics, businesses can glean valuable insights to strategically navigate the complexities of the Chinese market, the research aims to unravel the complexities that influence purchasing decisions by using a survey which was analyzed to identify patterns and trends in consumer behavior. As businesses strive to expand their presence in the dynamic Chinese market, a nuanced understanding of these consumer dynamics becomes important setting the stage for an exploration that not only seeks to decode the preferences of Chinese consumers but also offers insights crucial for businesses aiming to navigate and thrive in this unique economic society.
Keywords:
Consumer; Brand quality; Culture; Product perception; Western products
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
