Cultural entrepreneurship in Shakespeare’s Italy
1 Department of Economy and Sustainable Development, Harokopion University of Athens, Greece.
2 Department of Tourism Management, University of West Attica Greece.
Review Article
GSC Advanced Research and Reviews, 2024, 21(01), 412–420.
Article DOI: 10.30574/gscarr.2024.21.1.0395
Publication history:
Received on 14 September 2024; revised on 20 October 2024; accepted on 23 October 2024
Abstract:
This study deals with Shakespeare's work in Italy and how it has been used today in the form of cultural entrepreneurship. The three famous works he inspired and wrote about the Veneto region, namely "The Merchant of Venice", "Romeo and Juliet", and "The Taming of the Shrews" have been a trigger for many travelers to visit Italy since ancient times even in the context of the "Big Tour". Today the cities mentioned in the works and especially Verona have developed cultural entrepreneurship in the footsteps of "Romeo and Juliet".
Keywords:
Cultural entrepreneurship; Italy; Berona; Romeo and Juliet; Shakespeare
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
