Importance of ethical behavior in sales organizations
University of edinburgh MA Social Policy and Economics, United Kingdom.
Research Article
GSC Advanced Research and Reviews, 2024, 21(02), 392–401.
Article DOI: 10.30574/gscarr.2024.21.2.0374
Publication history:
Received on 01 September 2024; revised on 22 November 2024; accepted on 25 November 2024
Abstract:
The study explores the critical role of ethical behavior within sales organizations, highlighting its impact on trust, reputation, and sustainability. With increasing scrutiny from regulatory bodies and customers, ethical practices have become essential in mitigating legal risks, fostering long-term client relationships, and maintaining a positive corporate image. The research investigates the multifaceted effects of ethical behavior, including its influence on organizational culture, employee motivation, and adherence to legal frameworks. Through qualitative methodologies, the study delves into the ethical dilemmas faced by sales professionals, the organizational factors shaping their conduct, and the implications of ethical or unethical practices on customer loyalty and brand reputation. Additionally, it examines the alignment of ethical behavior with corporate social responsibility, emphasizing its broader societal impact. By addressing gaps in current literature, this research provides actionable insights for fostering an ethical culture within sales teams and enhancing compliance with industry regulations. Ultimately, the findings aim to equip organizations with strategies to build sustainable and ethically sound sales environments.
Keywords:
Customer Loyalty; Organizational Culture; Corporate Social Responsibility; Legal Compliance; Reputation Management; Employee Motivation; Ethical Dilemmas.
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
