Market expansion analysis: Choosing between spain and saudi arabia for Dexiotis Security Solutions
Department of Management and Leadership, Ulster Business School, University of Ulster, UK.
Research Article
GSC Advanced Research and Reviews, 2024, 18(02), 139–159.
Article DOI: 10.30574/gscarr.2024.18.2.0042
Publication history:
Received on 25 December 2023; revised on 03 February 2024; accepted on 05 February 2024
Abstract:
The selected company for the marketing consultancy project was Dexiotis Security Solutions, the company started its journey in Hungary and also have its headquarters in the UK and Cyprus. The company is already operating its business activities on the global scale. And currently is planning to expand its business to a new country for which the company has chosen two countries, Spain and Saudi Arabia. This consultancy report thoroughly analyses the Spain and Saudi Arabia market and industry for suggest the better option for Dexiotis to expand its business. For analysing the market and industry, this report has addressed the macro-micro business environment analysis, industry analysis, integrated marketing plan and an approximate cost estimation to implement the plans in an appropriate order.
According to the analyses and assessments of the research findings, Saudi Arabia has been chosen for Dexiotis to expand its business considering that the Saudi Arabia market is much more stable, politically favourable, has stable economic growth and development opportunities. Which would support Dexiotis to attract the potential clients.
Keywords:
Comparative market and industry analysis; Business expansion process; Macro-Micro business Environment evaluation; Marketing strategy and executing; Marketing model analysis; Cost estimation and implement plan; Finding economic growth and development opportunities.
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
