Spicing up with changing times: A study with special reference to Dindigul Thalapakatti Restaurant
Department of Management Studies, College of Engineering and Technology, SRM Institute of Science and Technology, Vadapalani Campus. No.1, Jawaharlal Nehru Road, Vadapalani, Chennai, TN, India.
Review Article
GSC Advanced Research and Reviews, 2021, 07(01), 087–090.
Article DOI: 10.30574/gscarr.2021.7.1.0074
Publication history:
Received on 05 March 2021; revised on 10 April 2021; accepted on 13 April 2021
Abstract:
Food provides the required nutrients for every human being. Good and healthy food provides the essential energy for proper growth and development of the human body. It will also help to maintain a proper immune system. Tasty food will treat the taste buds and good food is considered to be a joy forever. Biriyani is supposed to be the most delicious non vegetarian food item. It is the most sought after dish among the foodies. Though, the dish has its origin from the Mughals, it has been prepared and served across the world under different flavours. Although there are many restaurants serving Biriyani, Dindigul Thalapakatti brand has attained widespread popularity across the globe. The sixty four year old restaurant chain was started as a small outlet in Dindigul in Tamilnadu by Mr.Nagasamy Naidu under the name Anandha Vilas Biriyani Hotel. The founder used to wear a turban called “Thalapa” which became synonymous with his brand and cooking style by earning him a nick name “Thalappakatti Naidu” which eventually became the name of their brand. This paper attempts to reconnoiter the journey of Dindigul Thalalpakatti in spicing up with the changing times.
Keywords:
Biriyani; Brand building; Dining experience
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Copyright © 2021 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
