E-commerce and Consumer Behavior
University of edinburgh MA Social Policy and Economics, United Kingdom.
Review Article
GSC Advanced Research and Reviews, 2024, 19(03), 361–371.
Article DOI: 10.30574/gscarr.2024.19.3.0139
Publication history:
Received on 21 March 2024; revised on 19 June 2024; accepted on 23 June 2024
Abstract:
The research investigates consumer behavior within e-commerce, focusing on the factors influencing online purchasing decisions and strategies to enhance customer engagement and loyalty. The study explores psychological, social, and technological elements that shape online behaviors, including personalization, trust-building mechanisms, and user experience optimization. Employing a mixed-methods approach, it examines how e-commerce businesses leverage data analytics, marketing strategies, and customer feedback to adapt to evolving consumer preferences. Special attention is given to the impact of COVID-19 on accelerating digital shopping trends. Findings reveal critical insights into trust-building, customer retention, and the effectiveness of personalization and loyalty programs. This study provides a comprehensive framework for e-commerce businesses to refine their strategies, ensuring competitiveness and sustained consumer satisfaction in a rapidly evolving digital marketplace.
Keywords:
E-Commerce; Consumer Behavior; Customer Engagement; Trust-Building; Personalization; Loyalty Programs; Digital Marketing
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
