Application electronic marketing to help marketing leading products village
Faculty of Computer Science, Universitas Mercu Buana, Jakarta, Indonesia.
Research Article
GSC Advanced Engineering and Technology, 2021, 01(01), 065–074.
Article DOI: 10.30574/gscaet.2021.1.1.0030
Publication history:
Received on 19 April 2021; revised on 21 May 2021; accepted on 23 May 2021
Abstract:
The research we will do is follow-up research from previous research in 2019, namely: "Application of E-Business in Village Government (Study on Marketing of Village Leading Products)", in previous studies it has been stated that applying the concept of E-Business to help market superior products village. In the current research, we will try to make a model or design of an application that can help in marketing the village's superior products. This type of research we use is applied research (Applied Research) because the results of the research can be directly used/applied to solve the problems faced and the implementation of e-business design using the information systems development (ISD) method. The traditional systems development life cycle (SDLC) method provides structured and formal steps. However, this method needs to be changed to adapt to the conditions of information technology and the increasingly complex needs and requires great flexibility and responsiveness. Various modern methods are available for the development of complex systems or those that are desired to be quickly realized, for example, prototyping, joint application design, object-oriented development, and component-based development. This E-Marketing application was created to be able to help promote and market products that are superior to the village. The design of this application is made to make it easier for village communities to promote and market their village's superior products. With this E-Marketing application, information on superior village products can be seen by the wider community. The result of this research is a prototype of the E-Marketing application that can be applied as a solution to promote and market the village's superior products.
Keywords:
e-business; Superior village products; Market the product
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Copyright © 2021 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
