Data protection and privacy in e-commerce environment: Systematic review
Jaramogi Oginga Odinga University of Science and Technology, 40601, Bondo.
Review Article
GSC Advanced Research and Reviews, 2025, 22(01), 238-271.
Article DOI: 10.30574/gscarr.2025.22.1.0024
Publication history:
Received on 10 December 2024; revised on 18 January 2025; accepted on 21 January 2025
Abstract:
The rapid expansion of e-commerce has revolutionized how businesses and consumers interact, but it has also raised significant concerns regarding data protection and privacy. This systematic review examines existing research on data protection and privacy in the e-commerce environment, with a focus on identifying key challenges, solutions, and trends. A comprehensive search of academic databases was conducted, covering studies published over the last two decades. The findings highlight the vulnerabilities inherent in e-commerce systems, including data breaches, identity theft, and inadequate compliance with evolving privacy regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Emerging technologies such as blockchain, artificial intelligence, and privacy-preserving algorithms are explored as potential solutions to enhance data security and consumer trust. Additionally, the review underscores the critical role of user awareness, organizational practices, and regulatory enforcement in creating a robust data protection framework. This paper aims to provide researchers, policymakers, and industry stakeholders with a consolidated understanding of current practices and future directions for safeguarding data privacy in the e-commerce sector.
Keywords:
E-commerce; Data protection; Privacy; Security; Performance
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Copyright information:
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
