Study of consuming habits of people of Prayagraj towards their health and taste

Abstract

Over the last few years restaurants, cafes and international fast food outlets have proliferated in India and eating out has become popular particularly among younger consumers. The online food ordering business is still growing and it is experiencing exponential growth and several online delivery companies are emerging and becoming successful. Are these foods which we consume safe? The question always arises in mind. Yes it is always safe whatever the food it may be, for example a street food. The food which is made in our houses, the food which we order in a restaurant or hotels, they are always useful but the question arises how? The answer to this is to eat food only understanding your requirement. If you eat the food more, may it be highly nutritious; it is surely going to damage you. Yet many of us continue to consume more calories than we need. It is so that people don’t know how many calories they need to eat each day. The reason behind this is overeating habit they learn from their families. So what is the thing which we are so thrive of feeding it more, yes it is the taste, the taste for correction. The tendency of most Indian people is increasing towards taste conscious not health conscious.  Let us take India, more than 90% of population is taste conscious not health conscious. This leads to malnutrition and disfunctioning of daily routine. It has become hazardous situation for Indians. If not controlled it would lead to so many fatal results. The survey of the study was done at different places of Naini region and Prayagraj city in Prayagraj. The study population consisted of 67 people of different age group. The aim of the study is to contribute better strategic and technical marketing decisions. The findings of this study are important for government bodies interested in designing public health programs.